When you have a “crazy” idea, don’t give up on it just because it’s never been done before or other people tell you it’s unlikely to work. Often the real breakthrough products or services are the ones that seem too quirky at the start. Below are some example of quirks that have worked—let them inspire you!
Musical duo The Candle Thieves began a U.K. national tour recently—of their fans’ back gardens. They used social networking sites to arrange in-home gigs and sometimes spend the night at the fans’ houses as well. The publicity spin-offs have included being written about in a national newspaper.
THERE’S NO BUSINESS LIKE SHOE BUSINESS