Marketing guru Seth Godin zigs when other people zag. When "free" books were still unusual, he gave away digital copies of his books for nothing and built up a huge following--many of whom bought a traditional copy of his books as well.
For his most recent book, "We Are All Weird," he's changed tactics. He's releasing a limited hardcover edition of 10,000 only, which, given his fan base, should go pretty fast. The ebook version is also available at the Kindle store for about $8.
I like to keep an eye on Godin's strategies because he's usually ahead of the curve. As I said in a recent post, I remain unconvinced that selling your ebooks for 99 cents is the way to go for most writers in the longer run, although if you have success doing that, great.
I get a newsletter called Early to Rise, and they made the following point:
Differentiating ourselves is a big challenge for authors. It's a
However, I think it's possible for novelists and poets, too,
(You'll find some great differentiation strategies in my book,