Most of us are guilty of thinking too small. There's an African saying that it takes just as much effort to catch a mouse as to catch an antelope. Translating that to the creative fields, often it takes just as much time and effort to create something that represents a little (conventional, typical) idea as it does to create a big one.
This thought was prompted by seeing how the French railway system is reminding customers not to litter with gum and cigarette butts:
Talk about going big!
I wish I could tell you that I'm never guilty of this (that is, thinking big; I don't litter).
The truth is that it's all too easy to do the things we're comfortable doing already and the ones we are most confident will be accepted.
How can we overcome our reluctance to embrace the big ideas we have? More on that in the next post...