HarperCollins Publishers recently announced the launch of HarperTeen Impulse, a digital imprint focusing on Young Adult short stories and novellas. The new imprint will publish short-form works from new and established authors, providing original and exciting new teen ebooks across a wide variety of genres.
HarperTeen Impulse will publish between one and four titles a month, all of which will go on sale the first Tuesday of that month, branded “Impulse Tuesday.” Impulse titles will benefit from dedicated program marketing, including extensive social media outreach, monthly newsletters, cross-promotion in HarperTeen print books, and strategic sales promotions.
The first titles go on sale December 4, 2012, and they include BREATHLESS by Sophie Jordan, a companion novella to her FIRELIGHT series; STUPID PERFECT WORLD, a future-set novella by bestselling author Scott Westerfeld, in which two teens discover that something may have been missing from their perfect lives after all; CRUISIN’ by Sarah Mlynowski, a short story in which teens take a plunge on the high seas and discover that everything is not as it seems; and RADIANT by Cynthia Hand, a novella set in the world of her bestselling UNEARTHLY series.
HarperTeen Impulse titles will be available at all ebook retailers in a price range from $0.99 to $2.99. Forthcoming titles include THE PRINCE: A SELECTION NOVELLA by Kiera Cass, a companion to the New York Times bestseller THE SELECTION; TAGS, a one-act play by National Ambassador for Young People’s Literature Walter Dean Myers; and ONE DAY MORE, a prequel novella to bestselling author Aprilynne Pike’s forthcoming novel, LIFE AFTER THEFT.
“Readers of YA have embraced digital reading in a big way,” said Susan Katz, President and Publisher of HarperCollins Children’s Books. “We’re seeing short-form content becoming more popular in the digital marketplace, and HarperTeen Impulse allows us to experiment with new concepts and deliver content quickly. YA as a category has grown exponentially, and its readers span a wide age group enthusiastic about books in many different genres and formats. HarperTeen Impulse is a great platform to further reach a crossover audience.”
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