Below is an item from a list written by an online marketer who calls himself Johnny B Truant.
The best moneymaking and success strategy is to be awesome. It’s amazing how many people fret about perfecting their marketing strategy when what they have to offer is total shit. Sure, marketing and SEO and positioning matter… but only once you are producing awesome stuff. No matter how many times we talk about marketing funnels or KDP Select promotion strategy on the podcast, the bottom-line advice always boils down to, “Keep writing awesome books that people love.” That philosophy applies to everything.
This resonates with me especially because I was approached recently to work on a book series that has a lot of promotional angles to it, but when I read the description of the actual content, it was terrible, so I declined.
It's easy to get so hung up on marketing--which certainly is important--that sometimes core quality gets lost. We have to remind ourselves that while hooks and gimmicks can help sell things, we have to be careful not to let the marketing dictate the content, or at least not to the point where it hurts the quality. This can be very hard when we are working for someone else so we owe it to ourselves even more to to do it when we do our own work.
(Want to learn how to focus and overcome procrastination? Get my book, "Focus: use the power of targeted thinking to get more done." It's published by Pearson and available from Amazon or your other favorite bookseller.)