Can an app have the same impact as a horror movie? Neal Edelstein thinks so. He’s produced a number of traditional movies but his latest venture is a ghost story app (Apple only) called “Haunting Melissa.”
You can download the first chapter free. If you inform your social media contacts that you watched the first episode, the second one is free as well.
After that you pay, but you won’t know exactly when the next chapter will arrive. You can buy individual episodes for 99 cents or $1.99 for HD, or a “season pass” for $6.99/$14.99HD.
The production cost just under $1 million and was written by Andrew Klaven (“True Crime”). The money came from an unidentified angel investor who is already prepared to bankroll a sequel.
Movies tend to have a big marketing budget, but “Haunting Melissa” will depend on word of mouth and mentions on social media. If it works, it could kick off a whole new format.
I’m off to download that free first chapter…