Time to Write

Could you use the Agile Publishing Model to self-publish your ebook?

At Digital Book World Dominique Raccah, chief executive and publisher of Sourcebooks announced that they will be using that they call the Agile Publishing Model. It involves building audience participation before the writing and publication of a new book, a system O'Reilly Media has employed already.

What does this look like in practice? This is my interpretation of how you could use it when self-publishing an ebook:

1. Start a website that relates to the book. If it's a non-fiction book it's easy to decide on the topic. If it's a novel, what aspect do you think people would find most interesting and likely to make them buy the book?

This is not always obvious. For instance, a mystery set in a ski resort will not necessarily appeal more to skiers than others. In fact, sometimes people who know a lot about a topic don't read fiction about it because they know so many authors get things wrong. And people who will eagerly read non-fiction may not read fiction at all. 

Here's a tip: find a successful book similar to yours in a significant way. Look at the author's website, the comments and reviews people have left on Amazon and YouTube, and use Google to track down articles about them, fan sites, etc. You'll get lots of clues about where this author's fans hang out. Go there. Be unobtrusive at first, and then start posting but not about your book. Without spamming or forcing it, let people know you have a blog or site they might find of interest (and make sure it is interesting, of course).

The sooner you do this, the better. This model works only if you start early. 

2. Involve your followers in the writing of the book. For instance, invite their questions. If a lot of people have the same question, that's a great indicator that you should be answering it in your book or featuring the topic in some way. 

3. Let your followers read chapters as you go along. Be clear that these are early drafts and you welcome input. Pay attention to what makes sense, ignore what doesn't. But start with an open mind. If you find that the book you want to write isn't the same one people want to read, adjust accordingly.

In works of fiction, pay attention to feedback like "I got mixed up between Brian and Bruce," or "It' wasn't clear to me whether Samantha knew about John's previous marriage or not." If the reader is supposed to know that, maybe you need to state it more clearly.

4. Let followers vote. Ask them to help you pick the best title, the best cover image, the best copy for the back cover. You can get a lot of useful information. Again, it helps if you are able to put aside your ego. If 80 of a hundred people voting clearly prefer one cover over the other you'd be silly not to listen, even if you like the other one better.

5.Tell about the steps of the publishing process, including a bit of gossip here and there (naturally, nothing that will upset your publisher). Your followers will feel like insiders and at the same time will know when the expect the book.

6. In the book, acknowledge by name any followers whose comments have been helpful. It's a nice thing to do, plus people buy more copies of a book when their name is in it.

7. Have an online launch party. Invite your followers and ask them to invite their friends as well. Do something special, maybe a live video feed from an actual party, or set up a webinar in which people can ask you questions. Give away prizes including copies of your book. 

8. Keep your followers involved after the book is published. Blog about your experiences--did you have a signing and 100 people turned up? Great, tell us about it. Did you have a signing and nobody turned up? Not so great for you, but possibliy a more entertaining story. Put reviews on the site and invite your followers to do their own reviews on YouTube and post links to those (or embed them) on your site. Give a prize for the best review every month (not the most fawning but the most entetaining). 

9. Get their input on what you should write next--hook them early so they'll stay with you.

10. If your book has timely content, update it as often as necessary. With e-books this is simple and costs nothing or very little. Let your followers know that you're keeping up to date and ask them for input on what changes you should make. 

Have I done all these? Nope. But writing this has given me some good ideas...

(You can also get loads of good ideas for inexpensive and innovative ways to market yourself or your work, in my book, "Do Something Different," published by Virgin Books.)

Never start your book with... (Elmore Leonard's writing tips)

I've written before about Elmore Leonard's writing rules, but recently I came across a slightly extended version, and I think they're worth a (re) visit.

His first one is:

1. Never open a book with weather.

If it's only to create atmosphere, and not a character's reaction to the weather, you don't want to go on too long. The reader is apt to leaf ahead looking for people. There are exceptions. If you happen to be Barry Lopez, who has more ways to describe ice and snow than an Eskimo, you can do all the weather reporting you want.

I'd add a few more things not to open with, just based on what I've read (and these apply just as much to screenplays, by the way):

YOUR PRORTAGONIST WAKING UP, LOOKING AT THE ALARM CLOCK AND KNOCKING IT OFF THE TABLE. This usually is followed by him getting up and shaving, bleary-eyed, going to his fridge and finding all it contains is a jar of mustard and a can of beer. 

YOUR PROTAGONIST DRIVING TO WORK. This is especially tempting for films becausae it's an easy thing to stick under the titles, but we've seen it too often.

A DREAM. The problem is that often the dream is much more interesting than what happens when your character is awake. 

One of the big problems with all three of these is that they happen before anything interesting happens. I'm not saying you have to start with an explosion or a murder or something, but if you're going to show me the details of your character's everyday life, figure out how to make it interesting.

For instance, what small quirks make this person different? Don't go too far in the direction of zaniness, look for authentic characteristics. A good starting point might be the things your significant other or best friend do that really annoy you. Of course if this person is self-aware you might pay the price when they read what you've written, but I'm sure you expect to suffer for your art.

A MAD SEARCH FOR THE RINGING MOBILE PHONE. OK, I admit it, I lose mine in the sofa, too, or bury it under a pile of papers. But this scene been seen too often to be funny.

A FUNERAL. Especially a funeral on a rainy day. You might as well write "insert cliche here."

I'm sure there are more--feel free to add your own unfavorite openings in the comments.

(Want to get help in making sure your writing is fresh? Sign up for my online Writing Breakthrough Stratetgy program. There's a group version and a one-to-one version in which I read and give you feedback on your material. You can get the details at www.WritingBreakthroughStrategy.com )

 

 

Real people, real stories = good material for writers

If you’re interesting in hearing real stories from real people all over the world, then broadcastr.com might interest you. The idea is that anybody can record a narrative that’s linked to a place. Their categories include childhood, citizen journalism, crime, events, family, history, reviews, work and in case your story doesn’t fit any of the others, there’s one called WTF!? You can also browse or search by location or name of author.

On their website they say, “Just like in human memory, every story is bound to a place.
Whether dishing last night’s details to friends, uncovering local lore, perusing restaurant reviews, listening to travel guides, tuning in to citizen journalism, contemplating oral histories, or sharing hilarious anecdotes, Broadcastr amplifies all our voices.”

You can include a picture of yourself or the place and the related place will be pinpointed on a world map. The recordings vary from half a minute to five and a half minutes At the moment it’s still in beta.

One way this could be useful, especially once there are a lot more recordings, would be to get some insights into a place you’re writing about but are not able to visit yourself. Or if you found any contributors who seem to be experts in that location (or at least live there), you might be able to contact them and ask them a few questions to help your research.

If you’re intrigued, why not check it out and maybe add a recording of your own? You can find instructions via their ‘about’ page (bottom of the home page).

 

 

Writers Need Settings

One of the great things about being a writer is that wherever you go, whatever you hear, and whatever happens to you, "It's all material."

Yesterday I experienced one of the stranger usually mundane settings: a barbershop here in Palm Springs (I'm travelling at the moment--off to LA tomorrow). The barber, who is also the owner, was pleasant enough, but all around the shop there were angry signs.

One read, "Sit still in your chair, don't use your phone, let us do our job!"

Another was a large poster with advice for keeping your hair and skin nice, saying, among other things, that "most shampoo is crap," and "if you don't shower for at least 20 minutes a day, and you have bad skin, it's your own fault."

Another warned, "Come in with clean hair! No gels, no shampoo, no sweat!" (This is an old-fashioned place that doesn't do shampooing, but in a place where the summer temperature often rises to 110 degrees F, I'm not sure the 'no sweat' idea is totally realistic).

I was tempted to comment on all these signs, but the man did have a sharp object in his hand...

Still, it's all material.