Despite being aware of many productivity techniques, I still struggle sometimes with procrastination. Here's a little technique I've found helpful when I've been avoiding a simple task for some reason: Schedule procrastination by scheduling the task.
It may seem like I'm just scheduling the task, but I'm also scheduling procrastination at the same time. Between whenever I start work and 3 pm, I can be guilt-free about not doing that task.
To make it more likely that I'll stick to the plan, I combine this with micro-chunking by saying, "I'll do this task starting at 3 pm and ending at 3:15 pm."
I can stand just about anything for 15 minutes, and once I get going on the task I may well just continue, but knowing I don't have to makes a difference.
For more great tips, get my book, "Focus: how to use the power of targeted thinking," published by Pearson and available from Amazon or your other favorite bookseller.