Below are a couple of pages from my Big Hairy Audacious Goal
Journal. As you can see, they’re rough and quick to draw—I suggest that you
focus on getting your exciting ideas down quickly, without worrying about how
it looks.
THE BREAKTHROUGH STRATEGY BHAG PAGE
The first relates to my Breakthrough Strategy Program. This
is a new program that helps people to reach their most cherished goals and it
puts together everything I’ve learned from NLP, hypnosis, cognitive behaviour
therapy, Rational Emotive Behaviour Therapy, and the years of teaching my
“Create Your Future” workshop.
The page was just a rough drawing of the first stages that I
had in mind. First, a beta-test with 30 people, half in London, half in the
rest of the world. The idea was to test the whole program and give it to people
in exchange for their feedback.
This phase happened in August-September 2009 (the program is 60 days
long).
As I write this, I’m gearing up for the next
program, and on the diagram you’ll see my goal is to have 26 people sign up for
the (paid) Gold version, which features group coaching, and 3 sign up for the
Platinum version, which features one-to-one weekly coaching.
Below that I’ve indicated my notion of how I will attract those
people: 10 Gold and 1 Platinum from a writing workshop in Seattle where there
will be at least 100 people attending; 6 Gold and 1 Platinum drawn from the
people who did the test version; and 10 Gold and 1 Platinum from my Brainstorm
e-bulletin subscribers.
After that, I’ve indicated my goals for the second full
session, which will run from January through February 2010: 42 Gold level
participants and 5 Platinum.
THE WRITING COACH BHAG PAGE
My main target group for the Breakthrough Strategy Program is
writers and people who aspire to write, partly because that’s the field I have
been in for more than 20 years, and partly because I have built up some
credibility in teaching in that field based on my workshops and my book, “Your
Writing Coach.”
Therefore, one of my other goals is to become the world’s
top writing coach (hey we're talking Big and Audacious here!). On the BHAG
page I wanted to explore what will be the signs that I have achieved that (when
you have a goal, it’s always a good idea to know how to tell when you’ve
arrived). As you’ll see, the indictors I came up with include high levels of
book sales, a certain number of keynote speeches at major writing events, etc.,
a high level of popularity for the YouTube videos I’m planning on producing,
etc.
YOUR BEHAG PAGES
Your own BHAG pages don’t have to look anything like mine
(in fact, some of mine look different from these two samples). You can paste up
pictures that represent one of your goals, inspirational quotes, or anything
else. If you’re willing to share some of yours, I’d love to see them—send them
to me at [email protected].