Guerrilla Tactic for Writers

Kevin Smith is employing an unusual tactic to promote his new film, Clerks II. The first 10,000 people adding one of the film's MySpace.com pages to their friends list will have their name on the closing credits. They'll be on a horizontal scroll--my guess is it's going to have to whizz by at about 100 miles per hour. But it's a clever guerrilla tactic. Hmm, maybe I could promise to list the names of the first 10,000 people who pledge to buy my novel when it's published (appendix A, 2-point type...).