I'm currently reading "Perfect Pitch," by Jon Steel, about making effective presentations. It's a good book, and he hits upon a point that's been bothering me about many of the articles I've been reading lately:
"If the members of your audience already know something, then you should simply acknowledge it and move on."
For example, lately I've read a lot about blogging and podcasting. Almost every article about how to blog and do podcasts starts with a lengthy section about the advantages of these two forms of communication. While it's valid to cover this briefly, if I've sought out articles about how to do them, isn't it likely that I'm already a convert? (If somebody picks up an article or book about how to lose weight, do you really need to spend much time on why it's a good idea not to be overweight?)
With time so short these days, getting to the meat is valued more and more.
So is stopping when you've made your point, so--