I see that Michael Eisner's experiment in online programming, the 80 times 90-second series, "Prom Queen," is already in profit. It's housed at MySpace and repeated via a variety of online and mobile phone outlets, and has a predictable but entertaining combination of female and male eye candy (that's "Chad" on the left), mystery, and teen anxiety (as usual, these 'teens' look a bit older than they should).
What I found most interesting is Eisner's comments to the Financial Times, that although user-generated content started the gold rush to online video, it's professionally-produced content that will keep it going. He cited the example of HBO, which started out by distributing feature films to homes but really made its name with high-quality original content like "The Sopranos" and "Sex and the City."
If Eisner is right, it's good news for writers and other professionals. Maybe less of the online space will be taken up with people falling down or setting fire to themselves, and more with interesting original comedy and drama.
