In an article at innovationtools.com, Kevin Eikenberry wrote about six "gets" that help us be more productive: get aligned, get clarified, get organized, get help, get focused and:
"Get Over Them. You may have an idea (or many) that you love. Remember that there is a big difference between a good idea and the right idea. You may have many good ideas on your list. For some of them the time isn’t right. Some of them aren’t important enough. Some won’t be completely aligned with your goals and objectives. That is ok. In order to implement our best ideas sometimes we must be willing to let go of, or at least defer some others. When you are willing to do this you improve your chances of implementing the others you have chosen."
I always have to laugh when people ask, "Where do you get all your ideas?" I've never yet met a writer who has trouble getting enough ideas. I've met plenty, however, who have too many ideas to handle and who try to achieve too many of them at the same time (I plead guilty to this, maybe you do, too?). I'm a fan of the "defer" option: agree not to work on some of the ideas at this point, but keep a record of them and revisit them later to see which ones still are exciting and deserve to be put on the action list.