As you may know, I collect examples of how people do something different in order to market themselves and their products or services--that led to my book, Do Something Different, (Virgin Books). Here’s a great example I found recently: a company called creativity at work (www.creativityatwork.co.uk) has what they call the world’s smallest conference center—a Smart Car. They offer five to ten minute coaching sessions inside the car.
Of course it’s a gimmick more than a practical venue, but it attracts attention for the company and that’s the name of the game. The media are always attracted to the smallest, the biggest, the youngest, the oldest, the most popular, the most obscure, the best, the worst… So if you can think of how to frame whatever you’re offering in terms like that, you’ll be more likely to get exposure for yourself and your work.
