In a Guardian interview, writer Dave Eggers talks about some of the ways that publishing is changing. One element is that there are now more ways for small-scale operations to reach a lot of people. One example is his magazine, The Believer.
He says, "With The Believer (www.believermag.com) the question was how to put together a publication without ads and without raising any money. How do you keep the staff lean? You design a template simple enough that one person can maintain it - the copy-editing, photos, layout, everything, even at 65,000 words. Isn't that what [Lawrence Lessig's] The Long Tail is all about? I just know it works for us: small, agile, adaptable..."