Publisher HarperCollins and MySpace are set to collaborate on an environmental handbook for young people to be published on Earth Day (April 22) 2008. Tom Anderson, co-founder and president of MySpace, said, "The first MySpace book is just one more way we are working to engage the MySpace community in environmental issues and encourage people to take action." He will write the foreward for the book, which will be written by freelance journalist Jeca Taudte and will include environmental tips posted on the site. They are planning a first printing of 200,000 copies.
MySpace senior vice president, Jeff Berman, said that more book projects are likely, adding "We're always talking to potential partners about big ideas and this one with HarperCollins made a lot of sense," Berman says. "We want to be at the forefront of user-generated media, and books are an important part of that."
That creaking sound you hear is a new market opening up. Lots of sites that are popular, if not as mega as MySpace, might be interested in this kind of synergy.
