Often the fact that we work in isolation makes writing difficult. One solution is to have a staff consisting of a big thinker, a writing coach, an editor, and a marketing consultant. What—too expensive? Then you’d better be all four yourself. You already wear those hats anyway, the trick is to be clear about who you should be at which points:
When you are brainstorming projects, that’s the time for the Big Thinker to be in charge. At this point, the sky is the limit! Write down every idea—no judging!
When you have to decide which idea to turn into reality, the Big Thinker leaves and the Writing Coach takes over. He or she knows your goals, your resources, your skills, and decides which project best matches all of those. The Marketing Consultant pops in to make sure that there will be an audience for what you want to write.
When you have done a first draft, The Editor comes in and is constructively critical.
The Writing Coach guides you to making the necessary changes.
The Marketing Expert returns and helps you sell what you’ve created.
Then the entire staff has a party to celebrate your success—and goes on to the next challenge.
Just remember that you're the boss, and you decide who is in charge! If the wrong consultant is butting in, chuck them out and step into the right role.
(There are more tips & techniques in my free monthly creativity bulletin—to get it, just email [email protected])
