Not long ago I mentioned that Penguin Publishing is one of the most innovative users of new media to get people to read. Here's their latest cool idea:
They are launching an Alternative Reality Game called "We Tell Stories." Six Penguin authors , including Nicci French, Kevin Brooks, and Mohsin Hamid, will create six stories for online reading over a period of six weeks. Within these there will be clues that lead readers to a seventh story hidden somewhere on the internet.
You can find out more and read the stories here, at www.wetellstories.co.uk/ The first story, "The 21 Steps," is live now, the next one arrives on March 25.
(If you want to follow the trail to greater creativity and productivity, read my free monthly Brainstorm e-buletin--just start by sending an email request to [email protected])
