If you're interested in seeing three very different ways that authors are promoting their books, check it out here.
As you'll see, one dramatizes a scene from her book, one has an actress representing the protagonist set up the plot, and one is a more lyrical stills-and-music combination. The first one is probably the most professional, and it might make me want to see the film of the novel, but I'm not sure that it makes me want to read the book. The second is too full of cliches, it makes me want to not read the book. The third makes me want to go watch a Ken Burns documentary.
Tricky stuff, this video promo business...
