This nine-minute video is an interview with business consultant Kevin Coyne, about what he calls "thinking from inside the box." His point is that brainstorming often is so general that the results are all over the place. His suggestion is to focus on a set of specific questions and brainstorm around those. As you'll see, the questions are couched in terms of what a business can do to improve a product or service, but with a bit of creative thinking you will see how it could apply to writers and writing (I plan to do a few posts about my ideas on this in the next week or so):
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