Below is a link to an eight-minute Advertising Age interview
with DDB Chairman Emeritus Keith Reinhard about common mistakes of marketing
creatives and CEOs—but I think you’ll see that much of what he says applies to
creative people of all kinds. I believe especially his emphasis on being
relevance, originality, and impact fits every kind of creative product.
(Reinhart is a member of the Advertising Hall of Fame and came up with the
McDonald’s line, “You deserve a break today.”)
(And for tips and techniques on how to be more creative and productive, subscribe to my free monthly e-bulletin. Just send a email request to [email protected] now.)
