Yesterday I shared a couple of thoughts from pitching
expert Stephanie Parker (from this interview). She also had a great thought
about networking:
“Traditional networking is generally a quantity-based approach. The idea is that if you meet enough people, accumulate enough names, you will eventually find people who are a good fit…It's a bulk mail strategy, sending out a lot of letters and seeing what comes back. The bulk mail approach doesn't work so well in establishing genuine relationships because we only have so much time.
Therefore, instead of spending small amounts of time with lots of people, I suggest spending more time with fewer, carefully chosen people. Use a quality based approach. Upgrade from bulk mail to a handwritten letter with a first class stamp.”
(for free monthly tips on how to be more creative and productive and communicate more effectively, sign up for my Brainstorm e-bulletin. Just send an email request now to [email protected])
