Stephanie Palmer
heard more than 3000 pitches when she was at MGM and she says the process
taught her the secrets of effective presentations. She’s now written a book
about it, called “Good in a Room.” In an interview on the Tom Peters site, she shares
a few of her ideas (you can listen to it here). Two of her tips:
“The most common mistake that people make is talking business too soon. What I recommend asking the person you're meeting some questions that demonstrate that you have done your research about them and that you understand where they're coming from. Make the questions specific—not generic, broad questions that they've been asked a million times before. Also, don't ask them anything that you could find out on the Internet, in the newspaper, or corporate papers.”
“If you focus primarily on building the relationship
and learning from your experience, more than on getting a particular result,
you are much more likely to achieve what you want in the long run. That's as
opposed to someone who's only concerned with quick-response outcomes.”
One more tip from her coming up tomorrow. And if you'd like to get tips for being more creative and productive and communicating more effectively, sign up for my free Brainstorm e-bulletin. Just send an email request now to [email protected].
