The president of games company Rockstar, Sam Houser, explained to Business 2.0 why he doesn't value focus groups:
“We don’t believe in focus testing ideas (it’s like asking an audience
what album they want to hear – they don’t know until they hear it!) or thinking
of a target market or anything like that…We are trying to make commercially
viable art, not sell washing powder. While people like what we do, we will
continue to do it to the best of our abilities. When they don’t, we will have
to stop and do something else.”
In the midst of our drive to please editors, producers, publishers, and everybody else, this philosophy comes as a breath of fresh air--do you agree?
