On his CNC blog,
ad man Donny Deutsch shared his principles of success. I thought it would be
interesting to give you one of these each day for five days. Don’t let their
simplicity fool you—the secret of making them work is to actually implement
them. Here’s his fourth principle, and an assignment I suggest:
4: SURROUND YOURSELF WITH PEOPLE SMARTER THAN YOU
-Winning depends on the kind of team you have around you. Surround
yourself with people who share your passion, drive and know more than you
do!
Your assignment, should you choose to accept it: Identify the one area
in which you are weakest. This might be some aspect of writing or perhaps
marketing your own work. Then identify who could help you learn more about this
or do it for you. The information might be in a book (naturally, I recommend my
own book, “Your Writing Coach,” but there are dozens of good books out there on
every facet of writing), or it might be in the person of an agent or editor who
you contact via email or invite to lunch to pick their brains, or it might be
in the form of a workshop. Take the steps to learn what you need to or to outsource what someone else would do better.
(for more tips and techniques on how to be more creative and productive, sign up for my free monthly Brainstorm e-bulletin. Just send an e-mail request now to [email protected])
