Adam Kalkin, a New Jersey
architect who has come up with a variety of innovative ways to use shipping
containers to create apartment buildings as well as mobile art installations,
has a new book coming out about these efforts: “Quik Build” (Bibliotehque
McLean/London).
But what’s equally creative—and why I’m mentioning it here—is his unique approach to selling a limited edition of the books for $99 each. They will come scented with odors found inside such containers.
If you have a book/ DVD/ ebook in mind, how could you make it as distinctive as Kalkin’s?
(For great tips on how to use the new media and the traditional media to market what you write, get yourself a copy of "Your Writing Coach," published by Nicholas Brealey and available from Amazon and other online and retail outlets.)