In my book, "Focus: the power of targeted thinking," I go into detail about how you can use what I call the Alter Ego Strategy to get into the right state of mind for any task, including brainstorming, writing, and selling what you write.
Until this Summer, the book is available only in the UK*, but there's an article on the management-issues website that gives a good summary of how to use the Alter Ego strategy. You can click here to get it now.
* The book will be published in the US later this year, as well as in China, Korea, VietNam, Denmark and Greece.
(For more tips on how to be productive and creative, sign up for my free monthly Brainstorm e-bulletin. Just send an email request now to [email protected])
