In a sign of the times, Creativity magazine is switching from being published ten times a year to quarterly. Its target audience has been mainly people working in the advertising, marketing and media sectors. Here’s what the magazine says about those:
“Your jobs have changed. The entire advertising and marketing industry has undergone a fundamental shift. In its simplest interpretation that shift has meant that you, our audience member, have, in a few years, gone from creating and producing one way messages (typically TV and print ads) to maintaining open-ended conversations with consumers that span media, platform, category and time and place. Interpreted more broadly, the shift in the marketing industry has called into question the very notion of what we know as advertising - the juxtaposition of paid brand messages with content.”
The announcement also says their website will be expanded. It’s worth a look:
www.creativity-online.com, even if you’re not in advertising and marketing, but interested in how creativity is expressed in those realms.
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