In
his Author 101 newsletter, Rick Frishman suggests this formula for pitching your
appearance on a talk show or radio show. Say you will cover:
What every _______should know about ______.
For example, What every mother should know about swine flu, or What every man should know about women’s fantasies.
It’s also a great formula for pitching articles to magazines or web sites, because it instantly arouses curiosity.
It could even work as the formula for chapter titles within a book.
(You can find out more about Rick Frishman’s services at www.rickfrishman.com or www.author101.com.
(For guidance in how to write your book, get my book, “Your Writing Coach”—see www.yourwritingcoach.com for more information.)
