Could you create a premium edition of your book (assuming
you are self-publishing)? Here’s a model from a traditional publisher: to
coincide with the 40th anniversary of the moon landing, Taschen has
issued “Moonfire,” a special edition of Norman Mailer’s “Of a Fire on the
Moon.” There will be only 1,957 copies, each at $1000. For this you get
high-quality photos from the NASA archives, a Plexiglas box container, and a
signed, framed copy of a photo of Buzz Aldrin standing on the moon.
They take the principle even beyond that, with an edition of
only twelve that will also include a “certified piece of Moon meteorite.” I
don’t know how much these will cost—but it will be plenty!
What could you add to your self-published book that would
add enough value to justify a premium edition? An interesting challenge!
(There's information about writing and publishing your book--for finding a publisher--in my book, "Your Writing Coach," published by Nicholas Brealey and available from Amazon and other online and offline retailers.)
