How writers and others can build a platform (part 5)

In previous posts we’ve looked at how to identify your target audience, how to find out where they are, whether to attract them with entertaining or informative content, and what approaches fiction authors can use. If you’ve done that, you’re ready to take the next step and create the content.

 Which medium do you think would be most attractive to your target audience?

 Possibilities include:

•  Text: articles that you can distribute via sites like ezarticles.com; print or electronic newsletters; e-mail courses, reports, White papers, e-books.
  

•  Video: fictional series; interview series; tips and techniques. You can put these onto YouTube and other video distribution sites, or on your own site, or both.
•  Audio: fictional series, interview series, tips and techniques.
•  Facebook or MySpace pages: for yourself, for the book, for the protagonist or other characters – your entries on these pages could include text, audio and video.

You also need to consider what media you find the most appealing to create. Fortunately, all are getting easier all the time to produce. I suggest that rather than trying to use all of them at once, you now choose one or two.

 In the next post in this series, we’ll look at how to put your decisions into action. (for more on how to use traditional as well as new media to market yourself and your work, see my book, "Your Writing Coach" and in the UK, my newest book, "Marketing for Entrepreneurs.")