How to use social media to promote your books

Here’s a video of Chris Brogan talking about how authors can use social media to promote their books (it’s about 4 minutes long). As you’ll hear, it’s easiest to do this when you have a genre book, fiction or non-fiction. He also talks about whether authors really need publishers and the point most publishers are missing. (If you’re seeing this without the video embedded, or you'd like to see Chris's whole face while he talks, you can find it here.)