Creative Review featured an article recently by Lars Bastholm, chief digital creative officer, Ogilvy North America, about the evolution of storytelling. I thought his take on interactive media was interesting and sensible:
"Storytelling is becoming a social experience akin to reading bedtime stories to kids, where you'll sometimes have to make up parts after the curious child asks about the fate of a minor character or asks you to expand on a beloved scene...it's become a two-way street for creators of narrative."
Unlike some of the 'print is dead' brigade, he doesn't feel that the older model is doomed: "I don't think a passive narrative will go away, but for a generation that has grown up with role-playing games and the ability to influence the world around them through the giant loudspeaker that is the internet, odds are that the communal and engaged story will become a favorite."
He adds, "It's a wide open field, where we've only just gotten our toes wet and that's what makes it so exciting."
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