I interviewed financial thriller writer Michael Ridpath a few years ago for bonus material to go with my book, "Your Writing Coach." I've just had an email from him saying his new books is about to come out ("Where the Shadows Lie," published by Corvus) and revealing that it's not a financial thriller. He told The Bookseller his reasoning and strategy in an article written by Alice O'Keefe:
"I enjoyed writing financial thrillers and thought I was getting better at them, but the problem was as a genre it wasn't selling very well. I wanted to write in an area that I thought would be popular."
The article says,"in order to determine what might be popular with the reading public he paid a visit to his local W H Smith, where he found two genres dominating the shelves. One was thrillers about secret societies, lost manuscripts, which left him uninspired; the other he describes as distinctive detectives."
He went for the latter by creating Sergeant Detective Magnus Johnson, who returns to Iceland after having worked for the Boston Police Department. Perhaps not to waste his other research, Ridpath's plot involves rumors of a lost saga about a ring with terrible power--a story that may be linked to J R R Tolkein.
Ridpath's first book, "Free to Trade" was a huge success and was followed by seven more, but when the appeal of the genre declined, Penguin didn't renew his publishing contract. So he want back to work. The article spells out how he spent his time:
"He spent 18 months working on the book: six months on researching and planning, six months on the first draft and then six months redrafting with freelance editor Richenda Todd. Ridpath decided that, rather than showing potential publishers "a good synopsis" he would do better with the whole novel. 'It seemed to me that the nearer a finished product there was, the less risk publishers would be taking. And with the change of genre and everyone being so risk-averse, anything I could do to minimise the risk would help.'"
His agent sent out the new book under a pen name and it landed at a new imprint from Atlantic--his strategic method worked out. He says, 'I always think about how to do things hard, before I actually do them. At university, they used to talk about the ‘Ridpath Method' which was just the way I went about doing exams or anything like that. I've always done it, and I applied it to writing. For me, it works.'"
You can find out more about him and his books at www.michaelridpath.com
(The interview with Michael Ridpath is one of number of bonuses to my book, "Your Writing Coach." Each chapter has a code word that unlocks the bonus at the www.yourwritingcoach.com website.)