Graphic design star Michael Bierut claims he's not creative, he just likes to solve other people's problems. Over his career he's kept notebooks, he's up to 86 now. In this 19-minute video he shares the process he used to solve five design problems. If you enjoy learning how others solve creative problems you'll probably find this interesting. The key concepts include that sometimes the obvious solution is the best one, the solution often is contained in the problem, there is an advantage to indulging your obsessions, and that love is the answer.
(In case you can't play the video below, the link is: http://the99percent.com/videos/6056/michael-bierut-5-secrets-from-86-notebooks.
