Some of you know that despite the fact that I wrote “Marketing for Entrepreneurs” (Pearson Publishing), I have a love-hate relationship with marketing. Or at least with marketing as it often is practiced, particularly via social media. Here is some marketing advice from a marketing guru (name withheld to protect the guilty):
" Once you get in the groove, they (tweets) won't take very long to create.If you would like to purchase readymade tweets that you can brand as your own…"
Yes, she’s offering you thoughts you can present as your own. Man, that really brings out the “hate” part of the love-hate thing. I guess if you can fake authenticity you have it made…
