Jonathan Fields has a new hardcover book coming out, called "Uncertainty." He's been doing some interesting things to market it.
For anybody buying a three-book bundle during a period of time, he's adding bonuses including your choice of two limited-edition posters that illustrate key concepts from his book (that's one, above) signed by him and the artist, as well as a series of recordings of interviews he did for the book, and six weekly Q&A teleconferences.
He also has packages for those who order 100 or 500 copies (targeting corporations, of course), and more as a gimmick than anything else, a very special offer for anybody who orders 10,000 copies: he will have that company's name or logo shaved on the back of his head and dye his hair to match the company colors.
Nice example of bringing creativity to book marketing!
(Think I'll steal his idea: Order three copies of any of my books: Creativity Now!, Focus: Use the Power of Targeted Thinking to Get More Done, Do Something Different, Your Writing Coach, or Marketing for Entrepreneurs, send me a scan or copy of the receipt and I'll send you an original cartoon illustrating one of the key concept in that book! How's that for a limited run--one!).