If you want to write for magazines you may be dismayed at how many of them have closed or are in decline. However, there's also some good news: online-only magazines are starting to catch on.
One example: Lonny, started by Michaelle Adams and Patrick Cline two years ago. The bi-monthly “shelter” (home decor) magazine now boasts 30 million page views and 200,000 unique visitors a month. One big draw: it’s free. But those numbers make it an attractive proposition for advertisers like Bloomingdales and Crate and Barrel.
As reported in USA Today, Lonny’s success led to a partnership to create Trad Home, an online version of Traditional Home (print) magazine. That resulted in more than 16 million page views in just five weeks.
It’s part of a shift to reaching younger people who are not as attached to print and who are totally comfortable in the digital world.
The good news is that online magazines need just as much content as traditional ones, meaning work for writers. And here’s a bit of irony: the success of Lonny online has the publishers considering doing a print version as well.
If you want to check out Lonny, you’ll find it at www.lonnymag.com.