How does creativity work? And why do we get frustrated and feel like failures if we don't solve our problems with an instant Eureka! moment? This short (about 4 min.) video discusses these issues (and is a promo for a new book, "Imagine: How Creativity Works," by Jonah Lehrer.
IMAGINE: How Creativity Works from Flash Rosenberg on Vimeo.
(Want to be more creative? My book, "Creativity Now!" shows you 25 ways to get into a creative mood, 25 ways to generate ideas, 25 ways to turn those ideas into reality, and 25 inspirational case studies. It's pubished by Pearson and you can get it now from Amazon and other book sellers.)
