How do you get some attention for your book? Here's an excerpt from an article in bookbusinessmag.com:
"Pulitzer Prize-winning novelist Richard Russo has refused to allow his new novel to be sold as an e-book. The 62-year-old said Interventions, a collection of four volumes, is a tribute to the printed book and wouldn not be available online."
What does that have to do with orange juice? Well, cartons of orange juice used to contain those litte bits of pulp. Then some bright spark had the idea of filtering out those bits and selling the "new, improved orange juice--without bits!" Of course it was a litte more expensive.
After a while everybody got used to having orange juice without the bits. So somebody else came up with the idea of selling the "new, improved orange juice--now with bits!" Of course it was a little more expensive...
When an author first published an ebook, it was news.
Now when an author refuses to publish an ebook, THAT'S news.
From a marketing standpoint, the lesson is: watch what most people are doing. Then loudly refuse to do it. Result: news!
(For friendly guidance from idea through to publication, see my book, Your Writing Coach...I refuse not to let it be published as an ebook so you can read it on your Kindle, iPad, or other portable device as well.)
