Is this the future of the (e)book? The Bookseller reports:
"AdAge reported last week that Amazon is seeking advertisers for the screensavers on the next-generation Kindle Fire – at a starting price of $600,000 per slot. Amazon has made little secret of its desire to sell books for virtually nothing, and this is how it plans to do it. The future is advertising in your books, to the outward dismay of most readers, and certain dismay of publishers, whose standard contracts with authors include a guarantee not to run adverts against their works."
Probably the screensavers will be the thin end of the wedge. Want "Gone With the Wind" for free? Be prepared for Rhett saying, "Frankly, my dear, I don't give a damn...except for the refreshing new taste of Pepsi Light!"
(Want writing advice from Twain, Dickens, Austen and modern masters including Hemingway, Fitzgerald, and Bradbury? Get a copy of my newest book, "Your Creative Writing Masterclass," free of ads except for one at the very end for my other writing book, "Your Writing Coach.")
