Can you learn something about writing from the engineer who inveted the iPhone and iPod? I think so. Watch this longer video (about 22 minutes) and assume that Tony Fadell is talking about writing. I think you'll see similarities in terms of:
* experts (and others) who will tell you your idea won't work or won't sell
* where to focus your attention in order to make your creation stand out
* the importance of near-term milestones
* why constraints are actually a good thing
* the importance of shipping (finishing)
* how to get others excited about what you've created
* why doubt and uncertainty are part of the process
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