Print magazines, a prime outlet for free-lance writers, are struggling and some are giving up. Last week I heard that The Writer, a US-based magazine that was established more than a century ago, has suspended publication and is looking for a buyer. In today's climate, a buyer will be hard to find.
Today I received a letter saying Imagine, a magazine about animation, will no longer be published but will focus on online content. It's not clear whether they will try to charge a subscription to the site or rely on ads for their revenue.
If you subscribe to Time or Newsweek you will have noticed how thin they're getting. I think it's only a matter of time before they both switch to online-only.
I still like to leaf through an actual paper-based magazine, but I doubt it holds the same appeal for the younger generation of readers.
So far the revenue magazines can get from online ads doesn't match what they used to get from print ads. That means less income, fewer staff writers, less money to pay free-lancers.
Add to that the huge number of free blogs, YouTube videos, and articles on websites, and it becomes clear that the future of many print magazines is dim...and with it, the outlook for free-lance writers.
This mirrors the decline of the music business. Streaming music sites like Spotify are taking the place of buying CDs or even buying songs to download. The royalties songwriters and performers get from that kind of streaming music service are minimal. Of course piracy is also a major problem.
Many bands have compensated by touring and selling merchandise. I don't see any obvious counterpart to that for writers. A few "names" get paid well for giving lectures but they represent fewer than 1% of published writers.
One possible solution is the "1000 fans" model. This says if you can cultivate 1000 fans who are willing to spend an average of $50 to $100 per year for what you provide, you can make a good living. However, finding 1000 fans is not an easy task, and neither is generating enough material to get them to spend that amount. It suggests that ebooks will not be enough, what the author has to sell is an experience of being in the inner circle. It's a Catch-22: to develop an active fan base you have to be well known; to be well known you have to spend time and money you can't affort unless you have an active fan base.
This one is going to take all the creativity we can muster!