In this very entertaining 22 minute video Steve Edge, founder of Edge Design, talks about how being dyslexic fed his creativity...how he used to ride his horse to work in London...how he got a job as an apprentice jockey...how he came to work on The Muppet Show...Star Wars...Raiders of the Lost Ark (including why he had to shave his legs and get into a snake pit with Harrison Ford)...what John Paul Getty told him about running a business...and the importance of stories in branding.
He believes you should dress for a party every day, the party will come to you; if these stories are anything to go by, the party does come to him every day! I think he's my new hero.
(One way to make every day a party is to exercise your creativity. Get great tips on getting into a creative mindset, generating ideas, and turning ideas into reality--they're all in my book, "Creativity Now," published by Pearson and available from Amazon or your other favorite bookseller.)
