In this series of posts I'm sharing what I consider ten truths about creativity. It's a common fear that a lot of people may not like what we create. Guess what? It doesn't matter if 99% of potential customers hate it, as long as 1% love it.
FEWER THAN 1% OF PEOPLE HAVE TO BUY WHAT YOU DO
Not everybody wants to profit financially from their creative activity, but if you do, one person out of a hundred buys what you offer you’ll have more than 3 million sales.
In Great Britain that would be about 600,000.
If you happen to live in China, you’re really in luck.
The internet makes it easy for the haters to express their dislike of what you create. Fortunately it also makes it easy for those with more discerning tastes to find your product and buy it.
It's natural for creative people to focus on the negative. I've taught large classes and if I had 99 compliments and one complaint I'd focus on the latter. Now I consider any complaints, see whether I can learn something from them or remedy them, and then put them out of my mind.
From now on, put your attention on finding that one percent, or half-percent or .01 percent who will love what you do. You'll make them happy and yourself happier as well.
(My book, Creativity Now, can help you develop a mindset that favors creativity, show you methods for generating more ideas, give you tools for translating your ideas into action, and inspire you with case studies of how others have achieved their creative goals. It's published by Pearson and available from Amazon or your other favorite book seller.)
