Qantas Airlines has created a series of books designed to be read in the length of your flight. If you're flying from New York to Sydney, settle in with a hefty tome. If you're on a short flight, pick a short story.
The books were commissioned and developed in association with Hachette and ad agency Droga 5.
The series includes thrilers, mysteries, and short stories. Their length is based on an average reading speed of 200 to 300 words per minute, and I assume they factored in the time you're supposed to be paying to the safety instructions instead.
Refreshingly, they're actual physical books.
What's annoying, however, is that the press release names the cover designer, the Droga 5 Sydney Creative Chairman, the CMO of Quantas Loyalty the Quantas Frequent Flyer CEO...but not the authors.
Hey, they only wrote the words...
