How can you get a message to abused children who are out in public with their abusers?
One group designed ads on bus shelters that include a message likely to be seen only by children.
The key is a lenticular layer that shows one message from one angle and a different message from another angle.
Since children under ten are shorter than most adults, the low angle reveals the message, "If somebody hurts you, phone us and we'll help you" and an easy to remember phone number.
At adult height, the message visible is "Sometimes child abuse is only visible to the child suffering it."
You can see a video of it here: http://www.wimp.com/secretmessage/
If you come across a particularly creative solution to a problem, let me know about it at [email protected] and i'll feature it in a future Creativity Now post. Thanks!
(Want tips and strategies for being more creative? You'll find them in my full-colour book, Creativity Now, published by Pearson and available from Amazon or your other favorite bookseller.)