You may remember a while back I wrote a post about how beer (in the right quantity) can enhance your creativity. Now a creative person has figured out a way to cash in on that.
According to research by Jennifer Wiley, a professor at the University of Illinois at Chicago, the right level of blood alcohol for improving creativity is .075%, and a new beer (so far available only in Copenhagen) features a chart on the back of the bottle that tells you how much of it you need to drink to reach that level, based on your weight and gender.
The beer is called "the Problem Solver" and has an alcohol content of 7.1%, so it may not take too much of it to get you into the right creative state.
The beer was the brainstorm of creative agency CP+B Copenhagen and Rocket Brewing, also of Denmark.
They do warn that if you go too far over the ideal level, the beer might become the problem creator instead of the problem solver!
