The pandemic has gotten in the way of many people's usual means of expressing their creativity. However, it has also prompted some of them to find alternatives.
FROM THEATRE TO SCREEN
The Salt Lake Acting Company was about to celebrate their 50th season before the pandemic closed down their theatre. "And [the question] was how do theater people do theatre without a theatre?"
They decided to connect with audiences remotely by producing a series of digital shorts they shared on YouTube. These pieces average five minutes and feature a variety of formats. Instead of just shooting material intended for the stage, they created new scripts.
If you're interested in having a look, this is the link: https://www.youtube.com/user/saltlakeactingcom/videos
HOW TO LABEL ART
Bombay Sapphire drinks company is releasing bottles of their Bombay Bramble featuring the work of three up-and-coming artists on the labels. The company initiated this, but it makes me wonder whether artists could explore doing something similar with other brands that want the public relations value of supporting the arts.
WORKING WHILE WALKING
British photographer and agency owner Rankin says, "I'm currently working from my walk. Every morning between 6am and 8am I walk with my dogs and dictate emails or listen to books...I find myself having to be very disciplined in making sure I find ways to inspire myself...In my opinion, you can be more creative if you find some form of boredom in your life." (The full interview with Rankin is here.)
What can you do to make sure you are keeping your creativity active?
